10. Storybrand and the Happy Ending: the success your clients can achieve if they hire you.


Today we talk about happy endings applying Storybrand. With partridges for the usual and tofu for the vegans.


It is important to keep in mind that we have to make our customer visualize what will happen if they hire our product or service. We can illustrate it with images but also with words.


Apply this visualization of success in all our marketing and communication in an honest way: without exaggerating, without lying and focusing on the short and long term consequences.

As always, work your Storybrand framework well in order to find the right messages.


You already know that if you want me to help you with your brand message to apply together everything you hear here and find the right words that make you sell more, you just have to enter www.nachocaballero.com and book a free consultancy with me.


I thank you for listening and I ask you for 5 stars in apple podcast and help me to spread this content to whoever you think can help you. A big hug and I'll see you next Friday. Bye.

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