4. Storybrand and Storytelling to know what your customer wants and apply it to your marketing.



Knowing what your customer wants is the key to everything. It is the basis on which you have to build your entire marketing and sales message. That's why I encourage you to look for the right words to define it in a clear and simple way.


Therefore, you have to make your customer understand your message the first time without expending too many calories. It is essential to make it easy for them to connect with you.


In a world where there are more and more messages that have an impact on our customers, the challenge is to make our message clear and simple.


That will make our customer understand our message at the first time and without spending too many calories and effort.


It is essential that we distinguish between what our client wants and the problem he has in order to achieve it. The magnitude of that problem will determine the possible profitability of the solution we are going to offer.


I talk about all this in this episode of the podcast that you can find at the top of this post.


I hope you like it.


How are you? I'm Nacho Caballero, writer and trainer specialized in Storybrand and Storytelling. I help my clients to improve marketing and sales using Storytelling as an effective tool that allows them to achieve their goals. Visit nachocaballero.com and request a free 30-minute consultancy with me.



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