In this episode we are going to talk about Storybrand and Storytelling to connect with your customer through an effective message, based on what your customer wants.
Being able to talk about your customer's problem at all three levels: external, internal and philosophical will give you more depth and make it easier for you to sell your product or service.
One of the biggest mistakes companies make is wanting to sell to the customer's external problem. In reality, customers make the purchase decision based on the internal problem they feel and the philosophical problem they are struggling with. If you create a product that solves all three, the sale comes by itself.
I invite you to listen to the podcast that accompanies this post to deepen together on a topic that can change your business.
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How are you? I'm Nacho Caballero, writer and trainer specialized in Storybrand and Storytelling. I help my clients to improve marketing and sales using Storytelling as an effective tool that allows them to achieve their goals. Visit www.nachocaballero.com and request a free 30-minute consultation with me.