6. Use Storybrand to be the Guide of your hero-customer

In this episode we are going to learn how to use Storybrand to be our client's hero's guide. We analyze the importance of renouncing to postulate ourselves as heroes and leave that place to our client.

We are the guides they need to get what they want and solve their problems. Understanding this is the basis for everything else in our marketing and sales communication.

For years I put myself at the center of my communication and lost sight of the importance of making the customer feel that he/she is the protagonist of my business. My goal is not to sell my product, it is to help solve my customer's problem.

If you want to tell me something write me at: hola@nachocaballero.com

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How are you? I'm Nacho Caballero, writer and trainer specialized in Storybrand and Storytelling. I help my clients to improve marketing and sales using Storytelling as an effective tool that allows them to achieve their goals. Visit my website and request a free 30-minute consultation with me.

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