8. Storybrand and CTA or call to action to move your lead through the sales process.

Today I want to share with you the different types of CTAs that can make your customer take action and decide to move forward in the relationship that unites you. Using Storybrand to do it in an effective way.

It can be a direct action to the payment gateway or it can be a transition to an intermediate point that brings them closer to your product or service: a free content like a downloadable PDF can be a good way to keep moving forward in that relationship.

The CTA is the "Do you want to go out with me?" that we need to tell our prospect in order for the relationship to thrive.

Also to make him/her realize that it's time to either solve their problem and succeed or give up and fail. All this without manipulating anyone. Beware of sellouts.

I hope this content helps you and you know you can contact me at www.nachocaballero.com and book a free 30 minute consultancy to help you with your messages.

Thank you for your support, for your five stars and for sharing this content with anyone you think may need it.

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