How to apply Storybrand to SMEs and family businesses.



- The first danger of this type of company is to tell the story of the grandfather who founded the company. Wrong. We have to talk about what the customer wants. You know, position ourselves as a guide and not as a hero.


- After going through the whole Storybrand-based marketing process, we are reviewing if it works for certain types of businesses. Today we are going with family businesses, so frequent in countries like Spain.


- Whether you are a restaurant, a workshop or a hairdresser... the Storybrand methodology will work with your brand. Just don't tell grandpa's story.

Press play and I'll tell you EVERYTHING.


You know that if you want me to help you with your brand message to apply together everything you hear here and find the right words that make you sell more, you just have to enter my website and book a free consultation with me. I thank you for listening and I ask for 5 stars on apple podcast, spotify and that you help me to spread this content to whoever you think can help. A big hug and we'll hear you in the next episode. Bye.


Nacho Caballero. Storytelling and Storybrand Specialist


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